Three new Jeep commercials aired during Super Bowl LII including two celebrating the all-new 2018 JL Jeep Wrangler while the third ad spot showcased the refreshed 2019 MP Jeep Cherokee.
In the first video, titled “The Road,” Jeep explains how wonderful roads make it easier to get from point A to point B. As the narrator finishes off by saying, “the road always ends, and this is where some of our best stories begin” the new 2019 Jeep Cherokee can be seen wading through a stream.
Next, in “Jeep Jurassic,” we see actor Jeff Goldblum as Ian Malcolm from the upcoming film Jurassic World: Fallen Kingdom fleeing from Tyrannosaurs Rex in a new 2-door 2018 JL Jeep Wrangler Rubicon. Malcolm brakes just enough to let Rex pass and begins to chase the carnivorous dinosaur. As he looks up from the shifter, a salesperson asks if he would like to take a test drive. He looks at her on the showroom floor and responds saying, “I just did.”
The final Jeep video, “Anti-Manifesto” may be the best commercial to come out of The Big Game. The ad begins with a new 2-door 2018 JL Jeep Wrangler Rubicon driving headfirst into a body of water. The narrator begins by asking, “How many car ads have you seen with grandiose speeches over the years?”
“Big declarations; making claims to some overarching human truth,” the narrator continues while the Wrangler traverses the water.
As the Jeep climbs up the cliff onto land the voice continues, saying, “Companies call these commercials manifestos.” The video finishes with the Wrangler climbing a rocky waterfall as the narrator says, “There’s your manifesto.”
Some may call us bias, but here at TeraFlex, we think Jeep nailed it with their Super Bowl ads making them the most memorable spots of the big game.
Which was your favorite Jeep Super Bowl LII commercial?